> For the complete documentation index, see [llms.txt](https://docs.payram.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.payram.com/features/analytics-and-reporting.md).

# Analytics & Reporting

<figure><img src="/files/MUgKuW8I2qBmvzxgeHmK" alt=""><figcaption></figcaption></figure>

Gain actionable business insights with PayRam’s Analytics & Reporting dashboard.&#x20;

Easily monitor performance, understand customer behavior, and make smarter, data-driven decisions, all from one intuitive interface.

***

### **Why it matters**

* **See what drives growth:** Revenue, customers, and conversions at a glance.
* **Make data-driven decisions** using accurate, real-time dashboards.
* **Understand your customers** through retention and behavioural metrics.
* **Optimise payments** by tracking success rates, networks, and tokens.
* **Export and share reports** seamlessly with your team or accounting tools.

***

### Key dashboards

The Analytics module is organised into three sections for clarity and focus:

#### Revenue Insights

Keep track of your earnings and identify trends that shape your business growth.

**You can view:**

* Total and net revenue
* Growth rate and time-based trends
* Average order value (AOV)
* Top-performing products or stores
* Revenue share by network or payment method

> Tip: Filter by time period (daily, weekly, monthly, quarterly) to monitor performance across campaigns or regions.

#### Customer Analytics

Understand who your customers are and how they interact with your platform.

**Metrics include:**

* **Acquisition:** Number of new customers in a selected period
* **Retention:** Returning customer rates and churn patterns
* **ARPU (Average Revenue per User):** Calculate user profitability
* **Top segments:** Identify high-value or repeat customers

> Use case: Discover if your new payment options improve retention or reduce churn over time.

#### Transaction Health

Track the pulse of your payment operations and ensure frictionless experiences.

**Metrics include:**

* Payment success rate
* Decline and failure reasons
* Popular payment networks and tokens used
* Average processing time
* Settlement lag by region or method

> Insight: If your success rate dips for a particular token or network, you can act fast — either optimize configurations or notify customers.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.payram.com/features/analytics-and-reporting.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.