# Analytics & Reporting
Gain actionable business insights with PayRam’s Analytics & Reporting dashboard. Easily monitor performance, understand customer behavior, and make smarter, data-driven decisions, all from one intuitive interface. *** ### **Why it matters** * **See what drives growth:** Revenue, customers, and conversions at a glance. * **Make data-driven decisions** using accurate, real-time dashboards. * **Understand your customers** through retention and behavioural metrics. * **Optimise payments** by tracking success rates, networks, and tokens. * **Export and share reports** seamlessly with your team or accounting tools. *** ### Key dashboards The Analytics module is organised into three sections for clarity and focus: #### Revenue Insights Keep track of your earnings and identify trends that shape your business growth. **You can view:** * Total and net revenue * Growth rate and time-based trends * Average order value (AOV) * Top-performing products or stores * Revenue share by network or payment method > Tip: Filter by time period (daily, weekly, monthly, quarterly) to monitor performance across campaigns or regions. #### Customer Analytics Understand who your customers are and how they interact with your platform. **Metrics include:** * **Acquisition:** Number of new customers in a selected period * **Retention:** Returning customer rates and churn patterns * **ARPU (Average Revenue per User):** Calculate user profitability * **Top segments:** Identify high-value or repeat customers > Use case: Discover if your new payment options improve retention or reduce churn over time. #### Transaction Health Track the pulse of your payment operations and ensure frictionless experiences. **Metrics include:** * Payment success rate * Decline and failure reasons * Popular payment networks and tokens used * Average processing time * Settlement lag by region or method > Insight: If your success rate dips for a particular token or network, you can act fast — either optimize configurations or notify customers.