📊Analytics & Reporting
Turn your data into decisions.
Gain actionable business insights with PayRam’s Analytics & Reporting dashboard.
Easily monitor performance, understand customer behavior, and make smarter, data-driven decisions, all from one intuitive interface.
Why it matters
See what drives growth: Revenue, customers, and conversions at a glance.
Make data-driven decisions using accurate, real-time dashboards.
Understand your customers through retention and behavioural metrics.
Optimise payments by tracking success rates, networks, and tokens.
Export and share reports seamlessly with your team or accounting tools.
Key dashboards
The Analytics module is organised into three sections for clarity and focus:
Revenue Insights
Keep track of your earnings and identify trends that shape your business growth.
You can view:
Total and net revenue
Growth rate and time-based trends
Average order value (AOV)
Top-performing products or stores
Revenue share by network or payment method
Tip: Filter by time period (daily, weekly, monthly, quarterly) to monitor performance across campaigns or regions.
Customer Analytics
Understand who your customers are and how they interact with your platform.
Metrics include:
Acquisition: Number of new customers in a selected period
Retention: Returning customer rates and churn patterns
ARPU (Average Revenue per User): Calculate user profitability
Top segments: Identify high-value or repeat customers
Use case: Discover if your new payment options improve retention or reduce churn over time.
Transaction Health
Track the pulse of your payment operations and ensure frictionless experiences.
Metrics include:
Payment success rate
Decline and failure reasons
Popular payment networks and tokens used
Average processing time
Settlement lag by region or method
Insight: If your success rate dips for a particular token or network, you can act fast — either optimize configurations or notify customers.
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